Plan Faster. Advise Smarter.

About AdviseWell

The enterprise-grade AI built to synchronise every team, task, and touchpoint in wealth management.

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Our team combines deep financial and technical expertise to deliver world class digital platforms.

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Founder & CEO

Clinton Cunningham

Clinton Cunningham is a seasoned business professional and former Deloitte Digital Lead Finance Transformation Director with 20+ years in AI, data, and digital transformation. He has led large-scale, award-winning solutions for financial services, built high-performing businesses, and advised executives and government leaders.

At AdviseWell, he combines strategic vision with hands-on execution to drive growth and client success.
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Chief AI Officer

Shihab Hasan

Shihab Hasan is a full-stack engineer and startup consultant with a PhD in Machine Learning (University of Queensland) and 17+ years building software and AI products.

He has designed and shipped scalable AI and ML solutions across enterprise and startup environments.

At AdviseWell, he shapes the generative AI direction and core platform, ensuring sophisticated technology delivers real, measurable impact for advice teams
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CTO

Matt Kellock

Matt Kellock is a full-stack platform and DevSecOps leader with 15+ years in AdviceTech, including extensive experience delivering and scaling platforms in the Iress and Xplan ecosystem.

He has run cloud and infrastructure teams across Australia, India, and the UAE, from architecture to incident response, compliance, and cost optimisation.

At AdviseWell, Matt drives secure platform delivery and operational excellence, turning the product into dependable, scalable infrastructure for advice.
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The speed of AI + The precision of your best adviser.

Advice is infrastructure. It underpins lives, supports choices, and quietly shapes futures. Yet too many advice teams are still forced to navigate growing financial complexity with tools and processes that cannot scale. The result is not a lack of need for advice, but a system that limits the amount of advice firms can deliver with confidence.

Our mission is straightforward and ambitious: To close the advice gap by multiplying adviser capacity fivefold, without cutting corners. We do it by lifting the quality, accuracy, and trustworthiness of every document and decision, at scale.

This is the era of proactive advice. Advisers reach out before questions are asked. Firms stop playing catch-up and start leading with insight. Every client, regardless of wealth or complexity, experiences what great advice can do.

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Frequently Asked Questions

Got questions? We’ve got answers! Whether you’re new to AI or looking to optimise your automation strategy.

What is AdviseWell?
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AdviseWell is the AI operating system for Australian financial advice firms. It turns client meetings and discovery data into compliant file notes, paraplanner requests, ROAs, and Statements of Advice in minutes — Australian-hosted on Google Cloud Sydney, audit-ready under SOC 2 and ISO 27001, and built around each firm's own logic, templates, and brand voice.

AdviseWell is purpose-built for advice workflows, not generic prompting. Outputs are source-cited and verifiable, so every file note and SOA stays grounded in the firm's data rather than guessed by an LLM.

How does AdviseWell's pricing work?
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AdviseWell offers standard monthly plans across a few tiers based on usage volume, designed to stay market-aligned as your firm scales.

We also provide advisory services to help set your business up to take advantage of AI — both inside AdviseWell and across your wider tech stack.

Does AdviseWell integrate with other systems?
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Yes. AdviseWell is designed to fit into your operating model and connect with the systems that matter across advice delivery, workflow, and business operations. Integration priorities are shaped around your firm's workflow, not forced into a one-size-fits-all setup.

How is my data protected in AdviseWell?
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AdviseWell protects your data with industry-standard encryption in transit and at rest, strict role-based access controls, and continuous monitoring. Access to sensitive data is limited to authorised staff under least-privilege policies, with security processes in place to detect and prevent unauthorised access.

The platform is hosted on Google Cloud Platform in Sydney, Australia, giving you enterprise-grade security and reliability at SOC 2 and ISO 27001 standards. Your data never leaves Australia, is not shared with third parties, and is never used to train external AI models.

Can I customise the reports AdviseWell generates?
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Yes. AdviseWell supports custom report templates, letting you control layout, headings, wording style, and branding. Every output — from file notes to full Statements of Advice — matches your firm's internal format and client-facing tone, without manual rework each time.

How is AdviseWell different from generic AI tools?
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Generic AI starts with a blank page. AdviseWell starts with the structure of advice work — from meeting capture and drafting through to client-ready documents.

AdviseWell is built specifically for Australian financial advice workflows, not generic prompting. It helps firms move from meeting to advice document with the right structure, clearer inputs, and more consistent outputs. Every file note, ROA, and SOA is source-cited and grounded in your firm's data, so outputs stay verifiable rather than guessed.

What types of documents can AdviseWell generate?
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AdviseWell generates documents across the full advice workflow — including file notes, paraplanner requests, ROAs, and Statements of Advice (SOAs).

Outputs ship in your firm's branding, in Microsoft Word or PowerPoint, all in one click.