Plan Faster. Advise Smarter.

About AdviseWell

The enterprise-grade AI built to synchronise every team, task, and touchpoint in wealth management.

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Our Global Programs & Partners
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Our team combines deep financial and technical expertise to deliver world class digital platforms.

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Founder & CEO

Clinton Cunningham

Clinton Cunningham is a seasoned business professional and former Deloitte Digital Lead Finance Transformation Director with 20+ years in AI, data, and digital transformation. He has led large-scale, award-winning solutions for financial services, built high-performing businesses, and advised executives and government leaders.

At AdviseWell, he combines strategic vision with hands-on execution to drive growth and client success.
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Chief AI Officer

Shihab Hasan

Shihab Hasan is a full-stack engineer and startup consultant with a PhD in Machine Learning (University of Queensland) and 17+ years building software and AI products.

He has designed and shipped scalable AI and ML solutions across enterprise and startup environments.

At AdviseWell, he shapes the generative AI direction and core platform, ensuring sophisticated technology delivers real, measurable impact for advice teams
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CTO

Matt Kellock

Matt Kellock is a full-stack platform and DevSecOps leader with 15+ years in AdviceTech, including extensive experience delivering and scaling platforms in the Iress and Xplan ecosystem.

He has run cloud and infrastructure teams across Australia, India, and the UAE, from architecture to incident response, compliance, and cost optimisation.

At AdviseWell, Matt drives secure platform delivery and operational excellence, turning the product into dependable, scalable infrastructure for advice.
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The speed of AI + The precision of your best adviser.

Advice is infrastructure. It underpins lives, supports choices, and quietly shapes futures. Yet too many advice teams are still forced to navigate growing financial complexity with tools and processes that cannot scale. The result is not a lack of need for advice, but a system that limits the amount of advice firms can deliver with confidence.

Our mission is straightforward and ambitious: To close the advice gap by multiplying adviser capacity fivefold, without cutting corners. We do it by lifting the quality, accuracy, and trustworthiness of every document and decision, at scale.

This is the era of proactive advice. Advisers reach out before questions are asked. Firms stop playing catch-up and start leading with insight. Every client, regardless of wealth or complexity, experiences what great advice can do.

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Frequently Asked Questions

Got questions? We’ve got answers! Whether you’re new to AI or looking to optimise your automation strategy.

How does your pricing work?
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We offer standard monthly plans with a few tiers based on usage volume, designed to stay market-aligned as you scale. If your volume grows beyond what is included, extra usage scales at a fixed rate, so you only pay more as you get more value.

To guide you into the right tier, we just use a practical baseline you already know, like how many SOAs you generate each month, then we share matched tier pricing.

Do you integrate with other systems?
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Half the battle is aggregating data across platforms, we get it. We are building out a robust end to end data integration and synchronisation process with all major CRM and Data vendors in market, prioitised based on our early access client needs.

How is my data protected?
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Your data is protected with industry-standard encryption in transit and at rest, strict access controls, and continuous monitoring. Access to sensitive data is limited to authorised staff under least-privilege policies, and we maintain security processes to detect and prevent unauthorised access.

The platform is hosted on Google Cloud Platform in Sydney, Australia and gives you an enterprise-grade security and reliability foundation at SOC2 and ISO27001 standards. Your data remains confidential and is not shared with third parties.

Can I customise the reports?
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Yes. We support custom report templates, letting you control layout, headings, wording style, and branding. That means every output matches your internal format and client-facing tone, without manual rework each time.

How is AdviseWell different from generic AI tools?
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AdviseWell is built specifically for financial advice work, not general chat. Generic AI tools start with a blank page, AdviseWell starts with the structure of an advice workflow. It understands where information belongs inside outputs like SOAs and reports, and produces them in a consistent, sectioned format.

AdviseWell runs on a latest-generation agentic AI platform, meaning it can complete multi-step advice tasks end-to-end, not just generate text.

Under the hood, the platform is engineered as a secure, flexible product on enterprise cloud infrastructure, so it is designed to handle sensitive advice data reliably in real production environments.

What types of documents can AdviseWell generate?
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Our platform produces a full range of adviser-ready documents, from file notes and paraplanner requests to Records of Advice and Statements of Advice. Each output is styled to your brand, compliant with regulations, and ready for client delivery.